The impact of advertising on consumer behavior

Advertising plays a crucial role in influencing consumer behavior, as it has the potential to shape perceptions, attitudes, and purchase decisions. The primary objective of this study is examine relationship between advertising specifically focusing on various dimensions behavior influenced by strategies. There dearth research examining influence digital social media which increasingly relevant age. This adopts mixed methods design provide comprehensive understanding impact behavior. findings demonstrate that significant analysis revealed positive correlation exposure, intentions, emphasizing persuasive power shaping perceptions their decision-making process. Overall, contributes existing literature provides valuable insights for practitioners researchers alike.